Reel · 08 · Workflow Map · v4 · Call to Delivery

Call to deliveryevery gate is a pair.

DISCOVER DEFINITION PRE-PRODUCTION MAKE LAND 1 · CALL 2 · CLIENT BRIEF 3 · INTERNAL BRIEF 4 · CONCEPTS 5 · SOW 6 · SCRIPT 7 · STORYBOARD 8 · PRODUCTION 9 · CUT 10 · DELIVERY CLIENTcalls + email REGANdefinition + direction FRANKquality lock, before anything leaves STUDIOSlack, one channel per SOW FRAME.IOreview RECORDwhere the yes lives Discovery callrecorded, AI notes Approves briefemail Picks one of fiveGATE 1 · SELECT Signs SOWemail Approves scriptGATE 2 Approves boardsGATE 3 Comments on cutGATE 4 · FRAME Signs offemail TranscriptAI capture Client briefdoc, by emailtheir language Internal brief2 to 3 pagesdecisions, not facts Five routes outpitched or sent SOWNUMBER ISSUEDchannel renamed Script outv1 → v2 → agreed Storyboard outv1 → v2 → agreed Consolidatesfeedbackone voice to studio Handoveremail + assets In the roomsets the routes Quality lockFIVE ROUTES Quality lockEVERY SCRIPT Quality lockEVERY BOARD Quality lockEVERY CUT Masters checkedBEFORE HANDOVER Copywriterboth briefs traveltogetherkickoff, not handoff Five routes builtSlack Chrina assignscreators to projectTIMING TO CONFIRM Scripts draftedone per video Boards drawnone per video Productionshoot, 3D, AI, editthread per video RevisionsSlack MastersSlack, then drive v1 cut postedFrame.io v2 / v3 roundstimecoded notes Final approvedFrame.io review loop transcript email thread no home deck + email SOW · the ID email only email only Slack threads Frame, versioned email + Frame Frank's locks leave no record at all. The sign-off with the most influence over what ships has the least trace. TWICE WEEKLY STANDUPS · AND CALLS THROUGHOUT Calls leave no record. If a call changes the brief, the change lands in the numbered channel the same day, in two lines. Client-facing, email Frank, internal lock Studio, Slack Frame.io Internal doc Weak record Conditional insert point THE GATE UNITscript · storyboard · cut DRAFT FRANK CLIENT AGREED TWO ROUNDS INCLUDED THE CONCEPT GATEa different shape FIVE ROUTES FRANK PICK ONE TWEAK · AGREED TWEAKS TO THE CHOSEN ROUTE INCLUDED · A FRESH FIVE IS A NEW ROUND CONDITIONALS MOOD BOARD Rare. Inserts at the diamond, between SOW and script, when the look carries the risk rather than the script. Direct path: on repeat or smaller jobs the SOW follows the brief and the concept gate is skipped entirely. One number per SOW, never per deliverable. The count of videos comes from the SOW.

Every gate is a pair. Studio drafts, Frank locks quality, then it goes out for client approval on direction. Two locks testing different things: is this good enough to carry our name, and is this what they want. The order matters, because anything that reaches the client before Frank has seen it hands them his job, and they spend an included round on craft instead of direction.

Frank's lane has no record row entry. The client approvals at least sit in email. Frank's approval lives in whether he happened to look. Most influence over what ships, least trace, and first to be skipped when a deadline tightens.

Chrina is drawn at the SOW. Placement flagged, because assigning after signature means the SOW quotes dates against capacity nobody checked. If assignment happens before, availability becomes an input to the quote and she moves one stage left.